2014 Holiday Survival Guide: How to Best Decorate Your Store for the Holidays

When it comes to holiday themes, think festive, classy, and simpleWith retailing’s most hectic season upon us, who could blame you for pushing “decorate the store” to the bottom of the to-do list? But your shop’s image and ambience are particularly crucial during the holidays: Foot traffic is at its peak, and your floor is teeming with impressionable first-time shoppers. A store swathed in elegant holiday decor makes for a more enjoyable shopping experience—encouraging consumers to spend. Big-box stores have design armies to festoon their buildings in sparkly splendor. But many overtaxed ­small retailers rely on dated, generic decorations, instead of seizing an opportunity to thrill shoppers’ senses. If your seasonal decor is due for an overhaul, West Hollywood, Calif.–based interior designer Natasha Baradaran suggests starting by choosing a specific color theme—th

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