2013 Holiday Survival Guide: Month-by-Month Tips for Retail Sales Success

If imitation is the sincerest form of flattery, we’ve got three months’ worth of ways for you to flatter your fellow retailers. Here’s how they get through the most wonderful (and stressful!) time of the year. Plus: gift-box–ready rings, earrings, pendanWe know how tough it is to come up with original ideas for the holidays. At home, you can hang some twinkle lights, bake a few batches of sugar cookies, crank up the Bing Crosby, and voilà! Instant holiday amibience. Alas, your customers aren’t as easily entertained as your family.That’s why we asked retailers all across the country to tell us what they do to prepare for—and to get through—the busiest selling season of the year. They happily shared the creative marketing initiatives, advertising campaigns, displays, and inventory and sales tips that have worked for them—which, we suspect, will work for you as well. And

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