2012 Holiday Survival Guide: Month-by-Month Tips for Retail Sales Success

Experts in marketing, social media, publicity, sales, and other critical areas of operations share their secrets for seasonal successYou’ve been down this road before—as have we. But whether it’s your second, fifth, or 30th holiday season, a little refresher on what to do to ensure a profitable end to your year never hurts. That’s the spirit behind JCK’s second-annual Holiday Survival Guide, a primer to get your business into tip-top shape for the most decisive months on the jewelry retail calendar.Although many of the tips you’ll find on the following pages are familiar (use color in your showcases, don’t neglect your displays, and plan your fashion jewelry inventory carefully so you won’t be stuck with leftovers once the gift-giving is through), much of the advice rings of 21st-century innovation—such as Dan Schawbel’s suggestion to “gamify” your displays with Q

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