2009 Holiday Was Better, Jewelers Say

Overall, Christmas 2009 was better than 2008, but it wasn't strong across the board, and low price point items reigned supreme, said retailers surveyed by JCK. Most jewelers told JCK they ended the year up but said consumers remained frugal, and they had to work for every sale. “It was a better year than last year,” said Mary Beth Fritsch, owner, Semir, Cincinnati, Ohio. “But a lot of people were saying they wanted to stay in that $200 or $300 range.” Still, jewelers like Pat Gilmore, president, Dunbar Jewelers, Yakima, Wash., noticed a definite improvement in shoppers' moods. “People were upbeat,” she said. “We are having a really good start to January.” “I don't think our increase had anything do with what we did,” said Jim Russell, president, Stein Jewelry, Madison, Miss. “The increase was really the result of a lit

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