2003 Spending on Jewelry and Watches

According to the most recent results of the Mendelsohn Media Research Affluent Survey—which queries households with income exceeding $75,000—discretionary spending on jewelry and watches still lags behind several other categories. Home furnishings is the biggest winner—ranking No. 1 in expenditures made by consumers—and jewelry and watches ranks No. 6. (See chart for details.)

However, according to MMR analysts, “women’s apparel, artwork and collectibles, watches and jewelry, and men’s apparel are categories where the average dollars spent by the fewer, but wealthier, affluent adults are three to four times those of the lowest affluent subgroup.” Further MMR research reveals that in 2003 affluent households spent $20 billion on watches and jewelry, and “affluent households average $1,154 per purchasing household per year.”

Average Household Expenditures in the Past Year by Income Segment
(Among Purchasing Households)

Note on methodology: The final response rate was 50% of the 46,423 adults to whom the materials could be delivered. The results of the survey (with mailings in March 2003 and cut-offs in July 2003) are based on 12,997 completed questionnaires from male and female heads of household with household incomes of $75,000 or more.
Home Furnishings
Income Segment Expenditure
$75,000-$99,999 $2,249
$100,000-$199,999 $3,042
$200,000 or more $6,573
Home Improvement Materials/Equipment/Windows
Income Segment Expenditure
$75,000-$99,999 $1,782
$100,000-$199,999 $2,183
$200,000 or more $3,581
Personal Computers (Desktop, Laptop, or Handheld)
Income Segment Expenditure
$75,000-$99,999 $1,430
$100,000-$199,999 $1,769
$200,000 or more $2,760
Women’s Apparel
Income Segment Expenditure
$75,000-$99,999 $785
$100,000-$199,999 $1,129
$200,000 or more $2,736
Artwork and Collectibles
Income Segment Expenditure
$75,000-$99,999 $770
$100,000-$199,999 $995
$200,000 or more $2,676
Jewelry and Watches
Income Segment Expenditure
$75,000-$99,999 $767
$100,000-$199,999 $1,118
$200,000 or more $2,544
Entertainment Appliances
Income Segment Expenditure
$75,000-$99,999 $848
$100,000-$199,999 $1,117
$200,000 or more $2,328
Household or Kitchen Appliances
Income Segment Expenditure
$75,000-$99,999 $923
$100,000-$199,999 $1,087
$200,000 or more $2,076
Men’s Apparel
Income Segment Expenditure
$75,000-$99,999 $537
$100,000-$199,999 $748
$200,000 or more $1,716
Mail Order Purchases
Income Segment Expenditure
$75,000-$99,999 $405
$100,000-$199,999 $529
$200,000 or more $981
Internet Purchases
Income Segment Expenditure
$75,000-$99,999 $407
$100,000-$199,999 $525
$200,000 or more $981
Children’s Apparel
Income Segment Expenditure
$75,000-$99,999 $365
$100,000-$199,999 $438
$200,000 or more $669
Sports/Athletic/Home Fitness Equipment
Income Segment Expenditure
$75,000-$99,999 $280
$100,000-$199,999 $364
$200,000 or more $525
Computer Hardware
Income Segment Expenditure
$75,000-$99,999 $282
$100,000-$199,999 $352
$200,000 or more $513