14 Ways to Make Your Next In-Store Soirée More Affordable

Running a business or marketing event can be a great way to engage your customers and drive traffic to your business. While it’s true that events can be expensive, it’s not always the big spending that lures people in. You can run a very affordable promotion on a limited budget.Wine and cheese don’t cut it anymore—the event needs to be worth customers’ time. Prizes always work well and they don’t have to cost a fortune. Having something like new products from a well-known brand can help the cause—if you create a sense of scarcity in terms of supply or time frame, it encourages people to take action.Always encourage customers to RSVP—they’re more likely to come. And don’t forget to send reminders!Here are 14 ways to keep the budget for your next event modest:1. Get suppliers and sales reps to chip in. Vendors will sometimes provide prizes, or even meet some of the

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