11 Ways to Reduce Product Returns

Fashion products like jewelry have always suffered a higher rate of return than other products, yet the vast majority of returned jewelry has nothing wrong with it. Here are 11 tips to help reduce the number of products returned to your store. 1. Don't stint on training. Sales training is more necessary today than during an economic boom. Salespeople need to know how to sell fashion-accessory jewelry, a far different task from selling a commodity made of metal and stones. They must learn how to listen to each customer so they can present suitable merchandise. 2. Sell right. Some shoppers can be persuaded to purchase an item that's different from what they had in mind, but they may decide not to keep it. In the store, a shopper may be confused or lack information, so sales associates need to listen carefully to the customer, focus on the appropriate product features, and use lots of t

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