Systemize your word-of-mouth referral system. Improve your advertising, do more advertising, or start advertising if you don't already. Send direct mail to your Class A and B prospects. Market yourself as the expert in your field in your community to attract new customers and contacts. Create strategic alliances with noncompeting businesses, such as florists. Make cold calls to new, potential customers. Hire more salespeople. Have all your marketing material professionally written and use it. Determine your ideal client and get more of them. Test and measure all of your techniques.