10 Things Rocking the Industry: October 2015

This 18k yellow gold and 58.25 ct. Australian Lightning Ridge opal cuff would certainly appeal to the stylish jewelry shopper. Margot McKinney, $65,000, margotmckinney.com 1. Consumers How many customers shop Signet’s stores? Millions, though according to CEO Mark Light, you could also say: “Five.” America’s largest jeweler commissioned a study of its customers and found they are largely differentiated by attitude rather than by age or income. The categories include the sentimentalist (“likes high-quality jewelry with sentimental value and looks for timeless pieces that last”); the gifter (“doesn’t know much about jewelry and doesn’t enjoy the shopping experience, but knows they better buy some jewelry”); the stylish shopper (“wears jewelry often, and thinks about it as part of an outfit

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