10 Things Rocking the Industry: May 2014



1. ShowsIf you attended this year’s Baselworld fair in search of blockbuster introductions, better luck next year. Sure, the show had its talking pieces—the solid-gold iPad and iPhone cases at Buccellati, the new Rolex GMT-Master II with the tricked-out blue and red ceramic dial (aka “the Pepsi”), the elegant tourbillon sheathed in Fairmined gold at Chopard (see “Fairtrade, Fairmined, and the Ethical Gold Rush”)—but, for the most part, the novelties were pared down from past years, and the overarching design approach leaned sober. As trends go, the show saw case sizes inch a little bigger, straps take on a bit more texture and color, and World Cup mania go into full effect. The most beguiling trend, however, belongs to the watchmakers bringing new and ever more intriguing forms of artistry to ladies’ timepieces. Feathers, silk threads, Bohemian glass—if the sheer number
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