10 Things Rocking the Industry: June 2012



1. WatchesThe phrase economies of agglomeration is a theoretical way of describing what the organizers of Madison Avenue Watch Week learned in practice: “People like to shop in a place where there’s a large selection,” says Matt Bauer, president of the Madison Avenue Business Improvement District, whose second annual watch shopping week earned heaps of attention (plus a mayoral proclamation) April 28–May 4 in New York City. A mix of locals and out-of-towners attended cocktail receptions, educational seminars, and product launches at 18 participating boutiques—where brand-new merchandise, such as the limited-edition Koppel watch at Georg Jensen, or the Heritage collection at Breguet, made its U.S. debut. More than just a public relations campaign, the promotion reportedly resulted in plenty of sales to collectors, explaining why, according to Bauer, “the more watch brands that
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