Origin Stories: How Jewelry Brands Are Using Tales to Spur Sales
If you think you’re hawking products, think again. Stories are what sell. Take a page from three of jewelry’s best tale-tellers for tips on...
Archives: Magazine Articles ()
Silver Jewelry in All Its Polished, Matte, Oxidized, Gleaming Glory
Photography by Jean-Philippe Malaval
Stylist Maggie Mann
Jewelry Editor Rima Suqi
Stacked, layered, loaded, piled on—silver lends itself to a...
Silver: An Unvarnished History of Jewelry’s Most Storied Metal
Our chronicle of silver jewelry spans several centuries and includes intriguing historical facts, exemplary works from iconic makers, and insights...
Top of the Rocks: Dazzling New Engagement Rings
Sparkling new engagement rings, from double-band designs and almost-invisible illusion settings to whimsical bands and the again-ubiquitous...
Rules of Social Engagement: A Wedding Jewelers’ Guide
How and why wedding jewelry retailers are creating a social media strategy around their clients' marriage proposals
It’s no surprise that many of...
Moments of Charity: Selling Jewelry With a Social Mission
At Peridot Fine Jewelry in Larchmont, N.Y., bracelets and necklaces from The Brave Collection sit prominently near the cash wrap, rising up a...
Insider Las Vegas: A Guide to Sin City’s Off-the-Beaten Path Spots
You’ve watched the fountains, you’ve hit the slots, you’ve Cirque du Soleil-ed. Want to shake things up at this year’s JCK show? Check out...
Behind JCK’s Foxy Silver Cover Shoot With Model Allie Lewis
Spring Forward
Our annual ode to storytelling covers the whats, whys, and hows of using tales to spur sales.
Cherish chain necklace; $995;...
5 Things Rocking the Industry: March–April 2018
SHOWS
To understand the news that emerged from the 2018 Tucson gem shows in early February, consider three words: blockchain, Ethiopia, and Ultra...
From the Editor, March–April 2018: Everyone’s Got a Story
Here’s mine: My twin sister, Julia, and I were born on a summer night in 1973 but we don’t share a birthday, or a birth month. Confused? The...