Zenith Teams Up With Rolling Stones

Watch brand Zenith is teaming up with the Rolling Stones for a limited-edition timepiece that pays tribute to the classic rock band.

The new El Primero Chronomaster 1969, which will be limited to 250 pieces, blends DNA from Zenith and the Rolling Stones. The 12-hour chronograph is overlaid with the iconic tongue-and-lips Rolling Stones logo. The caseback features a sapphire crystal engraved with the tongue and the words The Rolling Stones Edition.

El Primero Chronomaster 1969

The watch’s two chronograph counters—30-minute at 3 o’clock and 12-hour at 6 o’clock—are bedecked in the same colors as the original El Primero model of 1969—midnight blue and slate gray. 

In a statement, the Rolling Stones said ‘‘We are delighted to be teaming up with such a wonderful brand as Zenith for our 14 on Fire tour.”

 The Rolling Stones, LVMH watch and jewelry head Jean-Claude Biver, and his son

Photo courtesy Zenith

The Rolling Stones pose with LVMH watch and jewelry head Jean-Claude Biver and his son.

JCK News Director