Zenith has appointed Cedric Laroche its new North American brand director.
He will oversee the LVMH-owned watch and jewelry brand’s U.S. subsidiary and all sales and marketing activities in North America.
Laroche previously worked as Zenith’s brand director for Northern Europe, where he oversaw the Benelux, Scandinavian, and French markets and significantly increased sales. He has worked in the watch industry since 2005 and joined Zenith in 2012.
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