Zalemark Signs Licensing Deal With Crayola

Zalemark has entered into a licensing agreement with Crayola to produce jewelry based on the venerable crayon brand.

The collection, Crayola Colors, will be available in 2015 and will include both fashion jewelry and high-end fine jewelry targeting all ages.

The packaging will include the Crayola look and branding, and the product will be distributed through both Zalemark’s extensive distribution channels, as well as through Crayola’s national channels. 

Zalemark chairman emeritus Steven Zale said the brand “will fuse a true color brand into a category that is known for color.”

JCK News Director