The Badgley and Mischka runway show during the Mercedes Benz fall 2008 Fashion Week in New York included jewelry created by Zalemark, Inc.

Steven Zale and Chief Marketing Officer, Diane Kelly of the Sherman Oaks-based manufacturer of fine jewelry, attended the event with fashion and accessories editors from most print publications, including Anna Wintour of Vogue as well as socialites Susan Fales-Hill and Jamee Gregory and celebrity actresses Marsha Gay Harden, Eliza Dushku, and Jaime King.

The Badgley Mischka fall collection was a compilation of luxurious suits with jewel-encrusted belts; some sporting fur vests and over-the-knee suede boots. Evening gowns representative of fine gemstones and diamonds floated down the runway: A silver and gold sequined dress with feathers, ruby, amethyst and emerald dresses, all destined for the red carpet.

Zale selected a ruby cabochon oval drop necklace in gold and diamonds against a simple black silk shirt-waisted dress with boots. Another show-stopper was a white and yellow gold textured necklace with interlaced diamonds, creating the illusion of folds of fabric, against a brown herringbone suit jacket and silk blouse.

“This is the tip of the iceberg, the start of a unique fine jewelry line that will bring Badgley Mischka’s vision of glamour to a woman’s daytime look as well as evening,” said Kelly.

Zalemark will work closely with the famous design team to develop, create, and manufacture a two-tier Couture line and a Bridal line of fine jewelry under the Badgley Mischka label. Couture sets will include one-of-a-kind fashion pieces and a collection to compliment Badgley Mischka ready-to-wear. Badgley Mischka Bridal will feature unique semi-mounts, some rings complete with center stone, all crafted with top quality G/VS stones and Belgium ideal cuts.

A few selections from Badgley Mischka Bridal were featured on the Martha Stewart show on January 18th to rave reviews. Zalemark plans to debut the full collection at the Couture Show in Las Vegas, May 2008, with distribution into high-end retail and Badgley Mischka signature boutiques beginning fall 2008.

JCK