Zale Corp. has implemented the NewComLink platform as part of its program to provide alternative financing options to its U.S. customers.

Zale launched the new alternative financing program in August, and it is currently available in all Zales, Zales Outlet, and Gordon’s retail stores.

The NewComLink platform is designed to enable Zale to quickly connect customers with additional financing options to help complete their jewelry purchases.

“We are continually looking for new ways to build additional long-term loyalty and sales,” said Ken Brumfield, vice president of financial products for Zale, in a statement. “The NewComLink platform allows us to leverage our current systems and processes to expand the financing options we offer our customers. The result is that even more customers can now purchase fine jewelry – easily and affordably.”

JCK