Leading independent jewelry retailer Ylang 23—which operates stores in Dallas and Fort Worth, Texas, and does brisk business online—plans to open a summerlong shop-in-shop at the Joey Wölffer boutique in the Hamptons (Sag Harbor, N.Y.) later this month.
Joey Wölffer is a home-grown Hamptons fashion and accessories retailer, and a popular spot with affluent second-homers, famous for selling the kind of beach party–ready dresses and separates worn and popularized by the area’s booming social set.
Ylang 23’s selection of jewelry will speak to that easy-breezy Hamptons vibe. On the menu are pieces from boho-ish and retro-inspired brands including Jacquie Aiche, Suzanne Kalan, Lito, Marla Aaron, and Retrouvai.
The temporary shop-in-shop will bow in late June and run through Labor Day.
Alysa Teichman, vice president of business development at Ylang 23, said in a prepared statement, “Our expertise in cultivating new designer talent and curating the best designer jewelry mix could not be more synergistic with what Joey Wölffer does in her store. We have a strong New York customer and look forward to connecting with her this summer in Sag Harbor.”
Wölffer added, “I’m thrilled to be collaborating with Ylang 23. Their curated collection of fine jewelry is perfectly paired with our assortment of unique clothing and accessory brands—as well as our vintage finds. I love working with fellow family businesses who also take the time and care to connect with customers and designers.”
The retailer also noted that, “Together we are working on some creative events that will be a welcome difference to the usual trunk show!” Planned Ylang 23 “activations” for Hamptons shoppers include a piercing party, designer-hosted cocktail events, and an invitation-only dinner.
Top: Joey Wölffer in her Sag Harbor, N.Y., store (image via: @joeywolffer)