Swiss watchmaker Wyler Genève says it’s going “carbon neutral” to aid the environment.

The company’s annual emissions of carbon dioxide were recently assessed by the Edinburgh Centre for Carbon Management at 31 tons of CO2 equivalents, based on electricity and fuel oil consumption, use of company vehicles, business travel, commuting, and waste disposal.

It has received “Carbon Neutral certification” from the London-based Carbon Neutral Company, a leading carbon-offset and climate consulting business, which works with companies worldwide to measure, reduce and offset their CO2 emissions.

Wyler Genève now is involved in two “offset” projects to compensate for its emissions, through the Carbon Neutral Company. The first is a reforestation program in France and the other, and the other is a project to capture methane gas in a disused coal mine in Pennsylvania.

Wyler Genève has also asked organizers of the 2007 Paris-Beijing car race, for which it is a main sponsor and official timekeeper, to consider offsetting the emissions for the 16,000 kilometer (9,600 miles) journey, as they did under Italy’s Impatto Zero (zero impact) scheme by supporting a reforestation project in Costa Rica.

JCK