World Trade Jewelers had a lot in mind when it debuted its slim-silhouetted Svelte collection and Pantone-inspired subcollection during JCK Las Vegas 2014: the minimalism trend, millennials, America’s celebrity-obsessed culture, and fashion’s fast-paced seasonal window. With about 50 slender-style SKUs—bangles, bar necklaces, and ear climbers—in silver and 14k gold with colorless diamonds or in six different shades of colored diamond hues inspired by the color authority’s annual color palette, World Trade aims to have fashion and jewelry meet.
The colors available are inspired by Pantone’s Dazzling Blue, Cypress (pictured below), Misted Yellow (originally Freesia upon debut, pictured below), Mauve Mist, Bright White, and Midnight Black. In silver, retail prices start at $49.99, and in 14k gold, retail prices start at $299.
A display of Pantone-inspired colored jewelry at the booth of World Trade Jewelers during JCK Las Vegas 2014
The line is not licensed with Pantone because the colored diamonds that World Trade uses are not perfect matches, though they are really close, says April Scorcia, senior vice president of merchandising. “We’re limited by what the colors allow us to match,” she says. The initial offerings feature colors borrowed from Pantone’s Spring 2014 Fashion Color Report. A possibility for the future: using other gemstones to match more colors.
Since JCK Las Vegas, 50 retailers have bought into the collection. World Trade supplies merchants with ad slicks and training support, the latter of which is greatly appreciated by old-school merchants.
“We see a lot of traditional jewelers who are afraid to buy ear climbers, but we teach them how to sell them,” Scorcia adds. “This collection has created an excitement that takes care of more traditional customers and fashion-forward customers. The jewelry is palatable to everyone.”
Chevron necklace in 14k gold with 0.18 ct. t.w. diamonds, $499
Bangle in silver with 0.69 ct. t.w. Dazzling Blue–colored diamonds, $899
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Editor’s Note: This blog post was updated to make clear that while World Trade’s new collection is inspired by the Pantone color palette, the company is not an authorized licensee of Pantone.Follow JCK on Instagram: @jckmagazine
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