World Jewelry Center Retail Promenade Taking Shape

World Jewelry Center planners are promising that the retail promenade will stand out as an exciting and completely different experience for shoppers, and a lucrative customer base for retailers.

Plans for the three-story retail promenade, which will comprise approximately 60 stores, are being finalized by the architectural firm of Altoon & Porter. At the same time, Bill Boyajian, WJC managing director and Jerry Buckley, Global Manager of Sales and Marketing are traveling the world explaining the promenade’s features and benefits to industry leaders. They are also detailing policies intended to ensure a variety of quality products from carefully selected firms worldwide, emphasizing high standards of operation and ethics.

A WJC committee will review applications for space in the retail promenade. The applicant’s business plan, capitalization, management team, and products will be considered before a license is granted for retail space.

“We are designing this retail promenade to represent the future of jewelry retailing,” said WJC Managing Director Bill Boyajian. “It will be a consumer destination for beautiful, compelling products from countries around the world.”

Along with the retail stores, consumer shopping will be enhanced by a world-class gem and jewelry museum, restaurants, and food-courts. “We anticipate that businesses will attract shoppers with their own special concepts and designs,” said Boyajian. “We want consumers who come to the retail promenade to see the world when they shop there, and for their visits to be unlike any retailing experience anywhere in the world.”

Among the companies that have already signed Letters of Intent for the retail center are Robert Wan Tahiti, Alan Friedman Designs, Chow Tai Fook Group, and Dhamani Jewels.

“These international gem and jewelry stars have distinguished themselves not only through the quality of their products and their impeccable reputations, but also in their innovations and appeal to consumers,” said Boyajian. “We’re proud that they, and a number of others, have already signed on to be part of this extraordinary enterprise.”

“We at Dhamani Jewels think that the World Jewelry Center is an ideal place to help us make a global statement about our products in an important consumer market. We look forward to introducing our dazzling 99-facet Dubai Cut diamond and other fine jewelry creations to the exciting U.S. and international market in Las Vegas, especially in the unique ambience of the World Jewelry Center,” said Amit Dhamani, managing director of Dhamani Jewels.

WJC planners say Las Vegas is an ideal retail market, with 40 million visitors annually, and growing. It is America’s fastest growing city and largest convention center. Visitors are drawn to the rapidly expanding number of shopping sites, from outlet malls, to numerous luxury boutiques in hotel-casinos. And retail spending is increasing by double digits annually.

The WJC also plans a multimillion dollar annual marketing campaign to help in attracting shoppers. The WJC will be located in the new Union Park planned community, minutes from the Las Vegas strip and convention center, near the intersection of Interstate routes 15 and 515. It will be easily accessible from McCarron International Airport. For more information, or to register, please visit

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