World Diamond Council Plans PR Effort

World Diamond Council, which represents the industry on conflict diamond issues, is looking for a public relations firm, according to the Holmes Report, a PR newsletter.

Executive director Patricia Syvrud says the WDC “is pursuing a new long-term media strategy” but declined to elaborate.

This week, Ogilvy, an agency that does work for Signet, distributed a speech by WDC president Edward Asscher.

JCK News Director