If you’ve watched a Hollywood awards show, perused a magazine, or admired Kendrick Lamar’s sartorial choices during the recent Super Bowl halftime show, you know that brooches are the jewel du jour for jewelry lovers of all genders, but especially for men.
That’s what makes the new lab-grown diamond brooch collection from New York City–based fine jewelry brand With Clarity so timely. The range includes three styles: the Empire brooch inspired by the Big Apple’s art deco architecture, featuring a central pear-cut diamond accented by princess-, radiant-, round-, and baguette-cut diamonds; the Mosaic brooch, whose cluster of pear- and marquise-cut diamonds totals 24 cts.; and the Bouquet brooch, an ode to the brand’s existing Bouquet collection, with lab-created colored sapphires adding a dose of color.
Available in 14k white gold, yellow gold, and rose gold, the pieces include between 7 cts. and 24 cts. of lab-grown diamonds. Ideal for affixing to a lapel, a pocket, a scarf, or, to follow Lamar’s lead, a baseball cap, the brooches are statement-making styles with cross-gender appeal. While we’re sure that clients with feminine tastes will gravitate toward them, don’t count out your masculine customers.
Just ask Joseph Shihadeh, the owner of Giorgio Conti, a fine jewelry store and wholesale business in Ferndale, Mich., a suburb of Detroit, whose store hosted a men’s brooch party in December.
“We had approximately 40 to 50 people, with about 25 to 30 new clients coming through the door,” Shihadeh told JCK contributing editor Karen Dybis. “About 80% of the buyers were men from various age groups. We saw young men in their 20s and 30s as well as those in their 40s and 50s, which was great.”
Top: With Clarity’s new brooch collection includes three styles, each featuring between 7 cts. and 24 cts. of lab-grown diamonds.
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