A Wisconsin jeweler is using a novel sales pitch with a
religious-themed ad that references Jesus and the Bible.

The commercial, from LTD Jewelers in Superior, Wis., promotes
a “Second Coming” sale.

“Did you know
the Bible predicts the day of the Lord, followed by the return of Jesus Christ
to Jerusalem?“ asks owner Larry Falter.

But then he adds, “Nonetheless, here and now, if you want
jewelry, I have access to millions. Diamonds and gemstones, gold, silver,
watches and clocks, and I’m selling everything at 50% off, giving you
unbelievable savings.”

Falter tells JCK that the ad and “Second Coming” sale were
inspired by his own religious convictions, that were boosted after a recent
trip.

“I have always been very silent and reticent with regards to
talking about my faith,” he says. “But after I was in Israel for three weeks, I
just became more persuaded than ever about the prophetic nature of the Bible. I
thought I would have some fun with it and make a bolder faith statement. It was
a way to get some attention.”

He said that local church groups have found the ad “pretty
cool” and he has not had much negative feedback.

“There was one Buddhist woman who called me up and said, ‘I
don’t want that kind of message on my television,’” he says. “But we talked for
a minute, and she understood this is my personal conviction, and I am free to
do that in this country.”

He adds: “I am sincere regarding the Lord’s Coming.  But I also need to eat and make a
living. I have never mixed the two together in overt way but I am ready to.”

JCK