Designers / Fashion / Gold / Industry

11 Reasons Why White Gold Is on the Ascent


Stand back and make way—the pendulum that dictates which color of gold is most fashionable is swinging in a new direction.

That’s right: After a solid decade of yellow gold’s dominance, white gold is on the ascent.

Look to the runways, where fashion designers, led by Gucci, have embraced the silvery metallic look. Jewelers have quickly followed suit. With its contemporary and understated vibe, white gold is the perfect medium to display diamonds, especially in the age of “quiet luxury.”

Buyers who attended last week’s jewelry shows in Las Vegas, where Los Angeles–based Vram Minassian introduced a collection of his best-selling Chrona styles in 18k white gold (check them out below), likely noticed the trend. And exhibitors at the JCK and Luxury shows—such as Royal Chain and Aurelie Gi, also noted below—no doubt noticed an uptick in orders. It’s white gold’s inevitable comeback, and we, as you might have guessed, are here for it.

Below (and above) are 11 new pieces, in both 14k and 18k, that showcase the subtle charm of white gold.

VRAM Chrona Super Band
Chrona Super Band ring in 18k white gold, $8,800; VRAM
VRAM Chrona Totem earrings
Chrona Totem earrings in 18k white gold with diamonds, $9,300; VRAM
Kismet by Milka necklace
No. 43 necklace in white gold with diamonds, $12,135; Kismet by Milka
Royal Chain Diamante bracelet
Diamanté bracelet in 14k white gold (5.8 mm), $2,200; Royal Chain
Mikimoto Splash pendant
Splash pendant in 18k white gold with akoya cultured pearls, 1.1 cts. t.w. sapphires, and 1.96 cts. t.w. diamonds, $21,000; Mikimoto
Rahaminov earrings
Jellyfish earrings in 18k white gold with 3.86 cts. t.w. diamonds, $40,000; Rahaminov
Hulchi Belluni stretch bracelet
Tresore stretch bracelet in 18k white gold, $2,954; Hulchi Belluni
Aurelie Gi Lucky necklace
Lucky necklace in 14k white gold with diamonds, $750; Aurelie Gi
Gismond i1754 marea bracelet
Marea cuff in 18k white gold with diamonds and tanzanite, price on request; Gismondi 1754
Picchiotti earrings
Earrings in 18k white gold with 9.29 cts. t.w. diamonds, price on request; Picchiotti

Top: Diamanté bracelet in 14k white gold (17.1 mm), $5,405; Royal Chain

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By: Victoria Gomelsky

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