A Singapore designer has started a conversation with her designs

If you go to Tgapj.com, what you see is a sleek, professional site offering six necklace-like jewels, priced $175–$195, designed to accentuate the thigh gap, the space between the thighs when a woman stands with her feet touching. Not everyone has a thigh gap; in fact, most women don’t, and the trend has been decried as unrealistic and even dangerous, as it pressures women and girls to engage in extreme dieting.

The site looks legit, but when you get to check out (or engage with the pop-up that appears when you first visit the site), you’ll learn that the products aren’t actually for sale. They are art, designed to call attention to the trend.

“TGap Jewellery is a fictional company that sells jewelleries designed for thigh gaps,” reads their mission statement. “It is launched to catalyze a debate on unrealistic body image social media portrays.”

The site is a project of Soo Kyung Bae, an industrial design student at the National University of Singapore, and she’s largely met her goal: Her project has been written about by Refinery29, Teen Vogue, Seventeen, and People.

“Of course, some girls have a thigh gap naturally—since it’s really only about your bone structure—and this jewelry isn’t meant to shame them,” writes Seventeen. “Instead, it’s meant to start a conversation about the dangerous lengths some girls go to achieve one.”

Thigh gap conversation achieved.

(Photo courtesy of TGap Jewellery)

JCK