Streambank LLC announced it will market and sell the intellectual asset portfolio of Whitehall Jewelers Holdings, which filed bankruptcy in June 2008, followed by a liquidation.

Whitehall was founded in 1895 under the name Marks Bros. Jewelers. At the time of the bankruptcy filing, Whitehall reported it operated 373 stores in regional and super-regional malls in 39 states under the names Whitehall and Lundstrom. All stores were leased, and ranged from 540 square feet to 3,800 square feet. The company had approximately 2,850 employees.

“Creating a new concept in jewelry is very difficult, which is why we’re optimistic about possible interest in Whitehall’s proprietary Whitestar cut of diamond,” said Margaret Birlem, partner, Streambank.

Streambank has worked with KB Toys and Circuit City to assist in the marketing and sale of the companies’ IP assets.

JCK