QVC says it no longer offers the first lady’s line
The White House has removed a mention of Melania Trump’s QVC jewelry line from the first lady’s bio on its site.
According to numerous news reports, the White House’s official first lady bio page originally read, “Melania is also a successful entrepreneur. In April 2010, Melania Trump launched her own jewelry collection, ‘Melania™ Timepieces & Jewelry,’ on QVC.”
Some were put off by the mention of a brand name on a government site, and the site was quickly amended to read: “In April 2010, Melania Trump launched her own jewelry collection.”
Normally, this kind of controversy and publicity would stimulate sales, but that isn’t likely to happen here: According to The Washington Post, QVC no longer offers the Melania Trump collection.
The move comes on the heels of a similar, if also short-lived, controversy following a November appearance by Ivanka Trump on 60 Minutes after her father’s election. Shortly after, her company sent out an email promoting the bracelet she’d worn during the interview.
The company’s president, Abigail Klem, later told The New York Times, “This notification was sent by a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election.”