What’s Selling in Stores: Yellow Gold

We asked retailers across the country to share their best-selling yellow gold of the week:

Gasser Fine Jewelers, Canton, Ohio Simon G. platinum and 18k yellow gold engagement semi-mount; $3,850. “The vintage look gets me the most about the bridal line,” says Sheila Ritchie, the store’s vice president of operations.

Griner’s Jewelers, Winter Haven, Fla. Simon G. right-hand rings; $3,000–$5,000 (shown: Buckle collection ring in 18k white and yellow gold with 19 cts. t.w. white diamonds) “The right-hand yellow gold rings are gorgeous and well-made!” raves co-owner Sharron Owens.

Emil Gustafson Jewelers, St. Paul, Minn. Tom Kruskal yellow gold curl pearl bracelet; $965. “Tom Kruskal pieces have a handmade look. They’re free-form and real simple.” says Joel Fantle, the store’s goldsmith and designer. “People like that aspect of it!”

Hayes Jewelers, Lexington, N.C. Rembrandt charms 14k yellow gold, $290. “People go for it because of price! That’s why they are the [best] selling,” says store owner Lewis C. Harris.

Athra Luxe, via Twitter, Athra Luxe Night in Tuscany-Black Crystal Collection; 14k gold over sterling silver; $108.