What’s Selling in Stores: Yellow Gold

We asked retailers across the country to share their best-selling yellow gold pieces this week.

Carroll’s Jewelers, Fort Lauderdale, Fla. Blue sapphire pendant set in yellow gold (pictured: Ryan Jonathan 10k gold pendant, $1,000). “White gold is what we usually sell, but we have tourists who come in and buy yellow,” says Robert Moorman, Jr., owner

Talisman Collection, El Dorado Hills, Calif. Talisman Collection gold four-leaf-clover pendants (pictured: Jennifer Meyer pendant and necklace, $1,325). “I have a person in town make them, and they were really hot, hot for Valentine’s week,” says owner Andrea Riso.

Castiglione Jewelers, Gloversville, N.Y. Basic solitaire engagement mountings, private label, $500 and up (pictured: 14k gold solitaire from ice.com). “We’ve been selling quite a bit of yellow gold jewelry now as opposed to years past,” says owner Andrew Castiglione. 

The Goldsmith, Palo Alto, Calif. 14k yellow gold wedding bands with rubies, private label, starting at $1,200 (pictured: gold and ruby bands from Ritani, $1,830).We do a lot of custom work in yellow gold, so it’s all kinds of things,” says owner Vickie Wilson. 



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JCK Magazine Editor