What’s Selling In Stores: Under $500

We asked four retailers—located in four corners of the country—to share this week’s top-selling looks priced under $500.

CENTRAL

(courtesy of Jane Basch)

Becky Beauchine Kulka Diamonds and Fine Jewelry, Okemos, Mich. Jane Basch sterling silver monogram necklaces, starting at $125. “They’re very hip and a lot of celebrities are wearing them,” says owner Becky Beauchine Kulka.

EAST

(courtesy of Michele)

Beifeld Jewelers, Jenkintown, Pa. Michele colored rubber Jelly Bean watches, $295–$375. “They’re rubber and colorful, and people respond to that in the summertime,” says store manager Margie Furman.

WEST

(courtesy of American Pearl Company)

Marcia Caden Fine Jewelry, Beverly Hills, Calif. Various pearl styles strung on leather, $65–$350. “I buy a bunch of different pieces,” says owner Marcia Caden, adding that customers like the look because, “it’s a less expensive way of showcasing pearls.”

SOUTH

(courtesy of Lorenzo)

Connie & V. Cross Jewelers, Bossier City, La. Lorenzo’s sterling silver and 18k gold with onyx collection, $195–$350. “It’s more affordable for the customer—a lot more than all-gold,” says office manager Patty Farrier. “Also, the black onyx is popular because you can wear it with anything.”