What’s Selling in Stores: Under $500

We asked retailers across the country to share their best-selling jewelry priced under $500 this week.




Wink’s Fine Jewelry, Brookings, S.D. Eleganza collection by Kim International (pictured: sterling silver hammered square dangle earrings with 18k gold accents, $259).

“Sterling with a little gold trim always sells,” explains owner Jerry Miller.



Alexander’s Jewelers, Texarkana, Texas. John Hardy collection (pictured: Dragon link bracelet, 18 mm sterling silver with pearl and mother of pearl, $450).

“It’s selling well because of the price point,” notes co-owner Van Alexander.


Vanscoy, Maurer, & Bash, Lancaster, Pa. Custom-designed .25 ct. stud diamond earrings, $350$495.

“Diamond studs are always popular this time of the year,” says sales associate Lindsey Long.


Dell Williams Jewelers, Santa Cruz, Calif. Gurhan sterling silver and 24k yellow gold link bracelet, $495.

“We have sold a lot of combination silver-and-gold bracelets,” says co-owner Joe Williams. “They’re fashionable and versatile, and you can wear them everyday.”


All images courtesy of brands listed.


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JCK Senior Editor

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