What’s Selling in Stores This Week: Watches

We asked four retailers located in four corners of the country to share their top-selling watches this week.


Polacheck’s Jewelers, Calabasas, Calif.

Rolex gold sport models, $29,000–$50,000. “These are completely on fire for us right now,” says co-owner Brent Polacheck. “They’re bold—and when men only wear one item, they want it to be big and gold.”


Kay Cameron Fine Jewelry, Sayville, N.Y.

Michele Diamond Day Deco watch, $1,745 with strap. “It’s a stylish bigger watch,” says sales associate Trish Tom. “And it’s rectangular in shape so it’s a little different.”


Duncan & Boyd Jewelers, Austin and Amarillo, Texas

Luminox men’s watches, $200–$500. “We just can’t keep them on the shelves,” says owner Ron Boyd. “Guys who have really expensive watches like to wear these when they’re being casual and sporty.”


R. Bruce Carson Jewelry, Hagerstown, Md.

Rolex Explorer watches, starting at $5,000. “They’ve been really great for us,” says a sales associate.