What’s Selling in Stores This Week: Sterling Silver

We asked four retailers located in four corners of the country to share their top-selling sterling silver pieces this week.


Denney Jewelers, Springfield, Ill. Studio Petra Azar Circle of Love sterling silver and diamond pendants, $200–$400. “We were selling them as soon is we took them out of the bag,” says head of operations and human resources Chris Bailey.


Burland Jewelry, Phoenix Frederic Duclos sterling silver earrings, $100–$200. “They’re very modern and feature great design,” says store manager Trish Bowlin. 


Jay Roberts Jewelers, Marlton, N.J. David Yurman sterling silver Cable Classics bracelets, $625–$850. “Every time the door opens, somebody wants to buy a different piece of Yurman,” says owner Jake Spiegelman. “Men love it because they know their wives love it and they can easily add on to their collection at a good price.”


Williams Jewelers, Denver Pandora beads, $30–$75. “Pandora is the fashion right now,” says owner Steve Williams. “We reorder beads once a month.”

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