What’s Selling in Stores This Week: Sterling Silver

We asked four retailers located in four corners of the country to share their top-selling sterling silver pieces this week.

CENTRAL

Denney Jewelers, Springfield, Ill. Studio Petra Azar Circle of Love sterling silver and diamond pendants, $200–$400. “We were selling them as soon is we took them out of the bag,” says head of operations and human resources Chris Bailey.

SOUTH

Burland Jewelry, Phoenix Frederic Duclos sterling silver earrings, $100–$200. “They’re very modern and feature great design,” says store manager Trish Bowlin. 

EAST

Jay Roberts Jewelers, Marlton, N.J. David Yurman sterling silver Cable Classics bracelets, $625–$850. “Every time the door opens, somebody wants to buy a different piece of Yurman,” says owner Jake Spiegelman. “Men love it because they know their wives love it and they can easily add on to their collection at a good price.”

WEST

Williams Jewelers, Denver Pandora beads, $30–$75. “Pandora is the fashion right now,” says owner Steve Williams. “We reorder beads once a month.”