What’s Selling in Stores This Week: Colored Stones

We asked four retailers located in four corners of the country to share their top-selling colored stone pieces this week.

CENTRAL

AHEE Collection 4k Sapphire necklace with trapezoid diamonds (Courtesy of Edmund T. Ahee Jewelers)

Edmund T. Ahee Jewelers, Grosse Pointe Woods, Mich. AHEE Collection 4k sapphire necklace with trapezoid diamonds, $15,000. “Sapphire has a timeless look,” says marketing director Anthony Ahee. “Customers feel like they can wear them with all sorts of different [clothes].”

SOUTH

Rock Star diamond rainbow moonstone pendant (Courtesy of Oliver Smith Jeweler)

Oliver Smith Jeweler, Scottsdale, Ariz. Rock Star diamond rainbow moonstone pendant, $1,695. “It has a vivid color and it’s luxurious without being overly expensive,” says store vice president and manager Paul White.

WEST

Diamond and ruby necklace at Highglow Jewelers (courtesy of Highglow Jewelers)

Highglow Jewelers, Artesia, Calif. Diamond and ruby necklaces, $3,000–$15,000. “Primarily, our clients are of Indian culture, and they don’t believe everyone can wear sapphires, but they definitely think everyone can wear rubies,” says Krutika Pranav, vice president of sales, marketing, and purchasing.

EAST

Ruby ring (courtesy of Gems NY)

Van Scoy Jewelers, Wyomissing, Pa. Custom ruby ring with diamonds mounted in gold, $1,500. “A lot of our customers buy a loose gem and a mount, because it’s not going to cost them as much as buying a designer ring, depending on how elaborate you want it,” says store manager Caroline Hill.