What’s Selling in Stores This Week: Charms

We asked four retailers located in four regions of the country to share their best-selling charms this week.

SOUTH

Atlanta Diamond Design, Alpharetta and Cumming, Ga. Trollbeads, $28-$1,503. “Our customers are crazy about these gorgeous, handcrafted beads. Every bead has its own story. [Customers] like to get the beads with a story that resonates with them.” (via Facebook)

EAST

Sydney Rosen Company, Philadelphia. Custom-made Liberty Bell charm in sterling silver, 10k gold, and 14k gold, $25- $150. “We’re a block away from Independence Hall, so the Liberty Bell charm sells well with those looking for a souvenir of their visit to Philadelphia,” says store president David Rosen. “People gravitate most to the sterling silver charm because it’s the most price-conscious.”

NORTH


Fremeau Jewelers, Burlington, Vt. Chamilia charms, $35-$70  “Anything with crystal is a big seller,” says Anna Frenette, the store’s director of communications and training. “People just like color and sparkle. It goes well with a lot of different charms.”

CENTRAL

Edgardo Jewelers, Lake Havasu City, Ariz. Guardian Angel Pandora charm, $40. “People like the symbol of the guardian angel because they see it as keeping them safe,” says store owner Dean Agius. “People get it for gifts and for themselves.”

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine