What’s Selling in Stores This Week: Bridal

We asked retailers located in four parts of the country to share their top-selling bridal looks this week. 


Van Cott Jewelers, Vestal, N.Y. Coast Diamond 14k gold ring created for a 1 ct. center stone (style No. LC5205), $2,250 “The simple row of brilliant diamonds in the bridge of the halo makes the center pop,” says owner Birdie Levine.


Bechtel Jewelers Inc., West Palm Beach, Fla. Precision-set New Aire solitaire platinum ring for a 1 ct. round center diamond (style No. 200219), $1,230 “This ring is simple and feminine,” notes owner Robert Bechtel.


Sanders Diamond Jewelers, Pasadena, Md. Hearts On Fire Transcend Dream platinum ring featuring a 0.5 ct. center square diamond, $5,500 “The halo is really selling well,” says Sanders president and CEO Larry Sanders, adding, “Transcend is consistently the most popular.”


K-Jon’s Fine Jewelers, Atascadero, Calif. Coast Diamond 14k rose gold ring with 0.22 ct. t.w. diamonds (style No. LC5403RG), $1,025 “This ring sparkles,” says store manager Angela Cisneros. “We’ve seen the rose accent before, but this most recent style is completely rose gold.”

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