What’s Selling in Stores: Pearls

We asked four retailers located in four different parts of the country to share their best-selling pearl pieces this week.

EAST

Provident Jewelers, Jupiter, Fla. Doris Panos diamond Eiffel Tower long necklace with 11-12 millimeter Chinese freshwater pearls, $7,500. “The Doris Panos pieces use pearls in a very fashion-forward way,” says Seth Berman, managing partner. “Layered pieces are also very much in style right now.”

NORTH

Summerwind Jewelers, Portsmouth, N.H. Multicolored Tahitian 9-11 millimeter pearl necklace, $3,000-10,000. “As an independent store, one of the things we need to do is be different,” says storeowner Melvin Reisz. “Because I particularly love pearls, I’ve developed sort of a niche for them in my store. I just love the color range of Tahitian pearls in particular.”

CENTRAL

Meigs Jewelry, Tahlequah, Okla. Freshwater cultured pearl 64” necklace with multi-shaped 5-5.5-mm white pearls, $79. “We do a lot of freshwater pearls in kind of a long layering way,” says Chelsea Buttress, the store’s jewelry consultant. “They can be tied up in a knot or layered. Girls really like they’re versatility.”

SOUTH

Rone Regency Jewelers, Chattanooga, Tenn. String of freshwater pearls, $380. “We sell a lot of these for teenagers as gifts from their parents,” says owner Bob Mason. “I think the price point is a big factor.”