What’s Selling in Stores: Men’s Jewelry

We asked four retailers located in four corners of the country to share their best-selling men’s pieces this week.

South

 

BC Clark Jewelers, Oklahoma City David Yurman sterling silver chain bracelet, $1,100. “David Yurman’s collection has really filled that void for us very well,” says chairman Jim Clark. “He’s really carved out a good niche. These pieces have a very good style for men.” 

East

 

Windsor Fine Jewelers, Augusta, Ga. David Yurman collection sterling silver black onyx band, $600. “The pieces are very plain, have an organic texture and have some waves and other earthy designs,” says general manager Michael Zibman. “It does well because of style and name recognition. The style is very simple.”

Central

Justice Jewelers, Springfield, Mo. Fable 8 mm titanium Celtic design ring, $255. “If a guy comes in looking for a ring, they’ll usually go for this type of design and metal,” says sales manager Judith Locke. “The generation right now is into this sort of medieval style.”

West

Heller Jewelers, San Ramon, Calif. Rolex Submariner stainless steel with black bezel, $7,500. “It’s kind of a classic style, but sportier. It can go from classy to dressy really well,” says store manager David Fitts. “Also, men like the gadgets, like the rotating bezel.”