What’s Selling in Stores: Men’s Jewelry

We asked four retailers across the country to share their best-selling piece of men’s jewelry this week.

John S. Cryan Jewelers, Southampton, Pa. Bulova Precisionist stainless steel watch, $599.25. “Young males under 40 are suddenly discovering watches again. Watches are fascinating machines that only tell time—it doesn’t answer your cellphone, doesn’t fetch you a beer!” store owner John Cryan quips. “Bulova has really stepped up their designs. The Precisionist line has a nice smooth rotation around the dial.”

 

Sarah Leonard Fine Jewelers, Los Angeles Christian Bauer palladium wedding ring, $890. “The price and quality draws customers in, and palladium keeps the price down,” says store co-owner Gail Friedman.

 

Corinne Jewelers, Toms River, N.J. Frederick Goldman palladium wedding band, $1,019. “As far our top-dollar producers, it’s wedding bands!” says store president Ryan Blumenthal. “Guys seem to like bands with a bigger millimeter, between 6 and 8 [millimeters].”

 

Coffin & Trout Fine Jewellers, Chandler, Ariz. Custom men’s Paragon collection 14k white gold, blue sapphire, and white diamond ring, $2,800. “Like ladies, men are beginning to break from the norm,” says store vice president Ryan Coffin. “The ring is detailed with a brushed finish and bordered with high-polished grooves. The contrast of textures is an increasingly popular trend.”