What’s Selling in Stores: Fashion Rings

We asked four retailers located in four parts of the country to share their top-selling fashion rings this week.

SOUTH

Naifeh Fine Jewelry, Oklahoma City, Okla. Elizabeth Showers 18k yellow gold stackable rings, $580 to $2,280. “These bands are something women can add a piece to at a time,” says sales manager Pam Wiggins. “They don’t have to spend a lot of money at once. I think women like that they can change up the style.”

Elizabeth Showers mother-of-pearl gold ring (courtesy of Elizabeth Showers)

WEST

Alchemy Jeweler, Portland, Ore. Alex Sepkus 18k gold-and-diamond Candy ring, $3,245. “His style ranges from bohemian to modern-refined and everything in between,” says David Iler, storeowner. “The shape, attention to detail, curvature, and multicolor styling of the rings can relate to multiple fashions.”

 

Alex Sepkus Candy ring (courtesy of Alex Sepkus)

CENTRAL

Dalzell & Co. Fine Jewelry, Crystal Lake, Ill. Belle Étoile Italian rubber-and-sterling silver Enrapture ring, $175. “Things seem to be moving back to larger pieces, not particularly in cost but in terms of size,” says storeowner Steve Dalzell.

Belle Étoile Italian rubber-and-sterling silver ring (courtesy of Belle Étoile)

EAST

Weston Jewelers, Weston, Fla. Bulgari B.Zero1 3-band ring in 18k rose gold, $1,680. “It’s very simple and super elegant,” says chief executive officer Edward Dikes. “It has the Bulgari name behind it and it’s a great price for the quality.”

Bulgari B.Zero1 3-band ring in 18k rose gold (courtesy of Bulgari)