What’s Selling in Stores: Colored Stones

We asked four retailers across the country to share their best-selling colored stone pieces of the week:



Bill Selig Jewelers, Simsbury, Conn. Colore SG sterling silver and 18k gold blue topaz pendant, $450. “I think the richness of the color and the cut of the stone have a lot to do with the stone’s popularity,” says Sharran Selig, co-owner and sales manager. “People are drawn to it just for the saturation of the color. The value the richness of the color adds to the piece.”



Chardé Jewelers, Houston. Tony Maccabi faceted blue topaz with mother-of-pearl backing with 14k yellow gold and diamond halo and white gold shank, $2,820. “It’s Texas’ state stone. Everybody just loves blue here,” says Cliff Hybarger. “This piece has a very cool, different look.”



Burdeens Jewelers, Buffalo Grove, Ill. Custom 18k rose gold and platinum bands with round brilliant diamonds and pink sapphires, starting at $1,000. “Pink is whimsical and youthful and fun,” says sales manager Brandon Pace. “I think the stone appeals to our demographic. It’s what people like.”



Judith Arnell Jewelers, Portland, Ore. Handmade platinum with rose gold prongs holding an intense natural pink 1.41 ct. emerald-cut sapphire and two 0.38 ct. diamond trapezoids, $8,700. “We get a fair share of sapphire requests for engagement rings,” says owner and designer Judith Arnell. “I’m big on sapphire and I think when you love something, you know how to sell it.”

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