What’s Selling in Stores: Colored Stones

We asked four retailers across the country to share their best-selling colored stone pieces of the week:



K Norris Jewelers, Riverside, Calif. Simon G. Jewelry 18k white gold ring with tourmaline and round white diamonds, $4,500. “Anything that has a little uniqueness does very well. Tourmaline does very well because it’s such an unusual color. We put it right out there and customers want to try it on, since the colors are so vivid. There’s room to romance it,” says store owner Keith Norris.


Cecil’s Fine Jewelry, Little Rock, Ark.
Alex Sepkus 18k rose gold diamond and sapphire Candy ring, $4,650. “In the store, we separate our color jewelry by designer and we also have a display each month dedicated to the birthstone,” explains sales manager Rebecca Whelon. “Sapphires always sell well year-round and Alex Sepkus is one of our head designers. He does a great job integrating colored stones in his collection.”


Nelson Coleman Jewelers, Towson, Md. Tacori Barbados Blue silver line blue topaz pendant, $2,210. “I think it’s fashion-forward and it’s a big look for the price range. It’s a very versatile collection and the stone is great quality,” says Amanda Coleman-Phelps, assistant general manager. “Also, I think our staff likes it and they tend to sell best products they like.”



Steve Quick Jewelers, Chicago Custom green amethyst framed with diamonds 14k white gold ring, $920. “I think it’s an unusual color but very wearable. It’s not too far out there; it’s more classic with a twist. But it’s still something our customers can wear every day,” says sales manager Dana O’Sullivan.

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