What’s Selling in Stores: Bridal

We asked four retailers located in four corners of the country to share their top-selling engagement rings this week.

CENTRAL

Tacori platinum ring (courtesy of Tacori)

Elizabeth Diamond Company, Dayton, Ohio. Tacori platinum ring, style number HT251012X, $6,180 (center diamond not included) “It’s a very clean and classic style,” says owner Sonu Singhvi. “Tacori chooses well-cut, bright diamonds and platinum has been a very popular metal lately.”

SOUTH

Ritani halo ring (courtesy of Ritani)

Russell Korman, Austin, Texas. Ritani Bella Vita ring featuring a square micropavé halo, $1,760–$3,345 (price, without center stone, varies depending on metal). “The halo style is probably our best selling style,” says sales manager Brooke Winfrey. “It’s popular with younger couples especially.”

WEST

Simon G diamond ring (courtesy of Simon G)

Sonny’s Diamonds & Jewelry, Denver Simon G 18k white gold and platinum single band featuring a 1 ct. princess-cut diamond, $3,500. “I think Simon G’s designs are easy to wear,” says president Michael Nedler. “For many years people were selling the single halo and now everyone’s got it. People are looking for something different and Simon G has a wide variety of styles. Plus, people are comfortable wearing it and it’s well-made for the price.”

EAST

Hearts On Fire Transcend Dream ring (courtesy of Hearts on Fire)

Bernie Robbins Jewelers, Somers Point, N.J. Hearts On Fire 1 ct. Transcend Dream halo ring with square-cut diamond, $8,250. “The brand is very popular and the halo, in my opinion, makes it look bigger and more shiny,” says marketing coordinator Emily Darpino.