What’s Selling: Bridal Jewelry

We asked four retailers located in four corners of the country to share their best-selling bridal jewelry this week.



Aires Jewelers, Morris Plains, N.J. Custom collection, 2 ct. yellow radiant center, yellow gold prongs, trapezoid diamonds on the side, $15,000. “The brides seem to be paying much attention to the side views—the fine details from angles other than the top,” explains store owner Chris Arends. “In the past few months, we’ve been selling this classic but impressive ring.”


Rasmussen Diamonds, Racine, Wis. Custom 14k white gold, petite halo center diamond, $1,375. “There was a peak in different, nontraditional looks. But people seem to be coming back to the classic. This ring has a simpler, cleaner design,” says store owner Joel Hassler.



J. David Jewelry, Katy, Texas. Vogue halo style two-tone, white gold and a touch of yellow gold, $3,300. “Halo is still big but it’s starting to fizzle out. People are looking for something different,” says store owner Kendra Wiland. “This ring has a really different look to it.”


Jackson Jewelers, Salem, Ore. Hearts On Fire Transcend collection, 0.75 ct. dream halo diamond. “This ring sells quite regularly,” says store owner Tyler Jackson.”I think people like that the brilliance comes out from every angle.”

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