This weekend at Centurion in Scottsdale, Ariz.—the show runs Feb. 2–6—Gumuchian will debut a number of new entry-priced gold styles. Some will be additions to its existing G Boutique collection, which launched at the start of the economic downturn in 2008; six others will comprise the first SKUs of a completely new (and still unnamed) collection. “No one wants to flaunt big jewelry in difficult times,” says designer Patricia Gumuchian.

Eighty-five styles exist within the G Boutique; additions include a series of six Floating Flower—including a Daisy and Lotus—rings, either sprinkled liberally with melee or featuring just one small diamond accent. “It fits between two fingers—and the flowers fan out over two fingers—but it’s just one band,” says Gumuchian. “They’re comfortable to wear and fun. We think they’ll do well in the springtime.”

All the entry-level pieces are made in 18k white, yellow, or rose gold, and start at $900 retail. The Floating Flower rings start at $2,000 retail.

Also expect to see thin bangle additions to last year’s Gallop collection of equestrian-inspired, entry and high-end looks. 

And the collection that has yet to launch? Patricia says the styles will feature carved bead motifs in thin, stackable wedding rings—some rings featuring three and five individual but connected bands—as well as stackable bracelets, with and without diamonds, starting at $900 retail.

Check out all the new offerings at Booth 207 at the show.

Floating Flower rings in 18k pink and yellow gold, each with 0.05 ct. t.w. diamonds; $2,000 each

JCK