A 2.95 ct. brown diamond was found earlier this month at famed Crater of Diamonds State Park in Murfreesboro, Ark. In February 2012, a 2.4 ct. diamond worth $21,000 was found there.
Following our coverage of each story, I had the sudden urge to unplug from my web editor duties, travel to Arkansas for the second time in my life, and invest in a trusty shovel.
Watching this YouTube video of people actually hunting for diamonds disabused me of that notion.
That just looks miserable. A couple grand to buy a diamond at a jeweler is well worth avoiding sunburn, the unforgiving Arkansas terrain, and the inevitable couple fight that would result after roughly half an hour.
This next gentleman had a much better idea. Buy the engagement ring at a respectable jeweler and plant it in Crater of Diamonds State Park for his fiancée to find. Brilliant.
What kind of fun diamond promotion could you create inspired by either of these videos?