A piece of jewelry is, at its core, a material object.
There’s no specific biological need that a diamond ring or tennis bracelet fulfills. One could argue that the time, money, and energy devoted to procuring said baubles could go toward any number of household expenses that have a more immediate impact on our lives.
But then, there still would be something missing.
The moment a man (or woman) gets down on one knee to propose to a loved one would be without sparkle; an anniversary gift would lack the appropriate amount of silver and gold; and birthdays, graduations, and births would be devoid of a reflected smile in a chain, locket, or necklace.
The people that keep these moments alive in our collective conscience take their work very seriously. When I poised the question “What’s your favorite part about being in the jewelry industry?” to a few of my Twitter followers and JCK magazine’s Facebook friends, I wasn’t expecting the outpouring of inspired responses from people throughout the industry.
I should have known better. Buying jewelry is one of the most important and personal things we do, and those who help us make our decisions are doing so with more in mind than the bottom line.
Without further adieu, here are the top responses from jewelry industry professionals in response to my question. Don’t hesitate to comment below, tweet @danielfford and @JCKMagazine, or weigh in on JCK magazine’s Facebook page with your own thoughts.
10 Facebook Replies
- Tracy Leigh: Working with beautiful diamonds I could never buy myself ?
- Joint Venture Jewelry: The romance of it! We love working with couples in love, sealing it with a ring, or marking a momentious occation in their life.
- Tiernan Underwood: Being part of someone’s dreams.
- Ev Ert: Working with jewellers and their customers in creating lasting memories. Hearing about every “Yes” and “I do.”
- AAA Gold & Jewelry: Working with customers, to help them purchase a piece that will be cherished. To take someones idea, and turn it into a work of art, that may be an heirloom for generations. We could go on an on for our pride in this business.
- Craig Randall: Producing products that last for generations.
- Nate Smith: Being a trusted part of the downtown community!
- Ewing’s Jewelry: Small town, one store, and one friend at a time.
- Nancy Zacco Joys: All the beautiful gems and jewelry I get to see.
- Dustin Hutcherson: The satisfaction.
10 Twitter Replies
@danielffordI most love branding for the future in an ever-changing industry. #socialjewels
—Rebecca Spaid (@rebeccaspaid) April 12, 2012
@danielfford fav part about being a #jeweller is translating my #emotions into timeless #jewelry pieces that awaken #emotions in others.
—Nada G. (@NadaG_Jewelry) April 12, 2012
@danielfford Being at the mines and watching a piece of rough turn into a beautiful gem
—ABC Gems (@ABC_GEMS) April 12, 2012
@danielfford Our favorite part of the #jewelry industry is the relationships we get to build with our clients! It keeps our Rolex ticking!
—Lewis Jewelers (@mylewisjewelers) April 12, 2012
@danielfford I restore antique jewels in France and what I prefer is to preserve families keepsakes trough familly jewels 🙂 #socialjewels
—Marie Chabrol (@MarieChabrol) April 12, 2012
@danielfford Toss up btwn being surrounded by gorgeous pieces all day & helping customers leave with the perfect piece they’ve dreamed of!
—Raymond Lee Jewelers (@RaymondLeeJwlrs) April 12, 2012
@danielfford my favouite part about the jewellery business is dealing with happy people and happy moments
—Jordan Freiberg (@JordanFreiberg) April 12, 2012
@danielfford Knowing that we’re a part of real change in people’s lives. Bridal jewelry = change of life. Push presents, same. #socialjewels
—Barbara Palumbo (@BPalumbo21) April 12, 2012
@danielfford fav part about being in jewelry industry is meeting so many people, sharing sentimental moments and developing real friendships
—Daniel Gordon (@DanGordon) April 12, 2012
@danielfford this is going to sound really cheesy, but it’s being a part of its heritage while participating in its future #socialjewels
—Michael Schechter (@MSchechter) April 12, 2012
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