The World Gemological Institute introduced its World Loup at JCK Las Vegas. Produced as a promotional item and given away free at their booth during the show, the loupe provides both a white light component and a UV light for detecting fluorescence in diamonds.

“The World Loupe was a tremendous success and a very popular item at the show,” said Barak Green, WGI vice president of Strategy and Business Development for the United States. “People came to our booth very excited to see the loupe for themselves after hearing about it from others. It created quite a buzz, and we were very pleased with everyone’s response to it.”

In 2007, WGI began a program of global expansion in an effort to help retailers with improved reports and services based on consumer research. “When thinking of a special giveaway for the JCK show, we decided to create something that represented the goals of the World Gemological Institute–that is, helping individuals and companies in the diamond industry to do their job more easily and efficiently. Frankly, we were a bit surprised by the overwhelming demand for the item, as we gave away almost 1,200 loupes in four days,” Green said.

WGI is discussing options for producing larger quantities of the World Loupe and making them available for purchase.

To learn more about the World Gemological Institute and their diamond grading reports and services, or to schedule a presentation for your company, contact them directly at (877) 944-5944 (toll free in the U.S.) or visit their website at www.worldgemology.org.

JCK