The World Federation of Diamond Bourses has chosen a new logo to replace the one that has identified the Antwerp-based organization since it was established in 1947.
The launch of the new logo is part of the WFDB’s determination to develop the “WFDB Mark”—a symbol that will identify approved members of WFDB-affiliated diamond exchanges—confirming to clients and suppliers that they abide by the world federation’s better business principles.
WFDB president Shmuel Schnitzer said that the launch of the logo is a small step on the road to develop the WFDB Mark, adding that the “WFDB’s strategic plan involves accrediting the ethical standards of individual members of affiliated diamond exchanges, on condition that they ascribe to a range of strict business practices that will be described and audited by the WFDB.”
He added, “As we all have come to realize, the stakes of consumer confidence in our product—the diamond—are very high. Therefore, the WFDB feels it is imperative that the organization’s profile will be seen and appreciated by the consuming public. Our strategic plan and the development of the WFDB Mark, and of the logo, are part of that effort.”
WFDB vice president Ernest Blom, who heads the WFDB Promotions Committee that coordinated the new logo’s design and launch, said that the final version of the logo carries the slogan “Upholding Integrity Since 1947.”